![]() “It truly delivers on Ecostore’s brand identity and I’m confident it will resonate well with our target market. When we complain constantly, over-dramatize stories, dwell. “Of all the creative work I’ve been a part of, I’ve never felt this excited, passionate or proud of anything else,” she says. But they need continued guidance from us to stay on that path. With this in mind, there is perhaps a third mural necessary to complete the picture.Įcostore marketing director Jemma Whiten, who joined the business in April this year, says the essence of Ecostore’s new brand campaign is to create a world of good, “a world where safe, sustainable, ethical products are the norm”. And the final point is that we still have the power to choose which future becomes a reality.Īs an interesting aside, studies have also shown that once middle-aged people enter old age, there is again a shift, with people becoming increasingly optimistic as they become older. The final video serves as a powerful reminder that the future we all want is the one imagined by the younger members of our society. Find the best childrens books to encourage resilience and optimism in our post Covid and post pandemic world with our Book Lists to Read series. “It was a risky approach as we had no idea what our real talent would say, but it paid off as the adults all gave a very similar, jaded view of the world which contrasted with the kids’ optimistic and imaginative view that anything is possible,” says Damon Stapleton, DDB New Zealand chief creative officer. These divergent views are then captured by mural artist Ghost Patrol, who paints two large-scale pieces that bring the collective thoughts of the parents and children to life. The divide between the perceptions of the children and those of the adults quickly becomes evident, as the parents express concerns about deforestation and pollution while the younger participants buzz with enthusiasm about what the future might hold. This dichotomy between the optimism of the youth and the pessimism of the older generation serves as the driving force behind Ecostore’s first brand campaign.ĭeveloped by DDB and shot by The Sweet Shop, the campaign is led by a video that shows seven kids and seven adults sharing their respective visions of the future. It’s a sentiment perhaps best captured in Mark Twain’s assessment that “the man who is a pessimist before 48 knows too much if he is an optimist after it he knows too little”. Here are some ways to ease your child toward optimism. Therefore, here at Podium School, we bring you some of the most magical, jaw-dropping, heart-warming, and inspirational movies which every kid should watch and experience the dreamland. The more they learn about the world, the more concern they have about the future. Pessimistic children see negative events as evidence that they’re doomed, while optimistic children see them as temporary setbacks. (2001) Ratatouille (2007) The Incredibles (2004) Finding Nemo (2003) Up (2009) Conclusion. Various studies have shown humans become less optimistic as they become older.
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